How to Build Content Marketing Plans: Everything You Need to Know


You may have heard the phrase “content is king” when it comes to building on the internet. Well, this statement couldn’t be any more true today.

Plenty of online businesses and entrepreneurs have found success by leveraging the power of content. They’ve cracked the code on how to properly position their brands using digital assets.

If you’re looking to get ahead using content, you’re in the right place. Check out this guide on how to build content marketing plans the right way.

Start With Your Goals

The first place to start when it comes to marketing with content is your goals. Think about what you want the content to do for you before you even start creating.

Would you like to grow an audience? Increase business revenue? Attract brand partnerships?

No matter what you’re aiming for, you need to have a target. Give your content a job to do based on your short-term and long-term goals. Once you’ve done this, create KPIs to help you monitor and track your content to make sure it’s effective.

Identify the Audience

If you’re marketing a business online, one of the most important aspects to consider is who you’re talking to. Getting clear on your target audience will help when it comes to strategizing your content. You’ll know which type of content to create and where to publish it based on what your audience prefers.

The best way to understand your audience better is through market research. Start with basic demographics (age, occupation, location, etc) then move on to psychographic (needs, desires, interests, etc).

From there, you can take all the information you’ve gathered and create an ideal buyer persona. When you have a clear understanding of audience pain points, you can create helpful content around your solution.

Pick Content Forms

There are typically three main types of content to create─ video, audio and written. The next thing you to focus on when you build content marketing plans is which forms are best to create. Choose the best content forms for your online business.

You can choose more than one and start with whichever is easiest to create at the moment. Another option is to figure out what your audience responds to best and go from there. Oftentimes content creation can be overwhelming so consider outsourcing this to a b2b content marketing agency.

Choose the Right Platforms

You don’t need to show up on every single platform in order to see results from content marketing. Figure out where your audience is already hanging out and show up there. For instance, if you sell beauty services then your audience may mostly be on Instagram or TikTok.

Once you’ve chosen the right platforms, figure out the details of when and how often you’ll post. Aim to be as consistent as possible so you can track progress and build a trustful relationship with your audience.

Build Content Marketing Plans That Get Results

The internet is filled with online businesses that leverage the power of content to grow and scale. There is a lot of potential in finding success by marketing with content but you need to consider a strategy.

Start to build content marketing plans that put your brand on the right path by using these tips. For more advice on advertising and marketing, check out the rest of our blog.